High value to low cost ratio - Typically, the premium track on a battle pass is the greatest value offer in-game. Here are some other ways players and developers can derive value from battle passes. For developers, this can mean stronger engagement and commitment to your game. We wanted to do all of this while being very free to play friendly.”įrank Keienburg - Game Lead on Brawl Stars, Supercell Why are battle passes popular with players and developers?īattle passes give players more to do while rewarding skill and perseverance. The goal was to drive up the percentage of paying users per month, as well as trying to improve retention. Combining that with retention and monetization, we thought a pass would work well for Brawl Stars. “When we were thinking about creating a battle pass for Brawl Stars, we knew that a lot of our players were familiar with passes in other games. What were the goals for your battle pass? A battle pass usually has a free and a premium track, where the premium track is often such a compelling offer that it’s a “no-brainer” for players to purchase. What is a battle pass?Ī battle pass (or season pass) is a time-bound, progression-based mechanic that rewards users for playing your game. We hope this information will prove useful in determining whether a battle pass makes sense for your game strategy. We’ve also included best practices from top game developers who have successfully integrated a battle pass into their game. In this article, we’ll address some common questions we’ve received from developers who are thinking about creating a battle pass or looking to optimize an existing battle pass. This is true not only for Battle Royale games like Free Fire and PUBG but also across genres including Casual, Simulation, Strategy and beyond. Recently, game developers have continued to invest in and innovate with battle passes as a primary method of driving engagement, retention and monetization. With as many as 30 of the top 100 games on Google Play now featuring a battle pass. How battle passes can boost engagement and monetization in your game Introductionīattle passes (or season passes) have grown increasingly popular in mobile games.
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